I am happy to introduce you to Incredible Content, my new brand. Before I get into where it came from, let me tell you how it got here.
I have been writing content in one form or another for over 12 years. Much of that time I’ve spent writing website content, blog articles, product descriptions and more. I also launched and grew a local online lifestyle magazine called Minneapolis Happening.
I love to write and enjoy helping businesses with their content needs.
Building a Brand
When I started on a freelance basis, I needed a name for my business. I didn’t want anything too serious or corporate-sounding, and I did not want to my name.
As I thought about options, one name kept coming to me: Wendy the Pooh Communications. I liked it for a couple of reasons: first, as a child, I loved Winnie the Pooh. To me, he was so wise thoughtful, and creative. He didn’t speak much, but when he did, it had impact.
Second, my Dad called me Pooh as a child, probably because I loved Pooh. My Dad is one of my favorite people in the world. In fact, he is someone I strive to be like. He’s smart, kind, pragmatic and like Pooh, when he talks, people listen.
I asked a few people what they thought of the name Wendy the Pooh Communications compared to a couple of other options I was considering. They all said I should choose Wendy the Pooh; they liked the meaning behind it and how my eyes lit up when I spoke about it.
So, Wendy the Pooh Communications it was. I did some branding, had a logo created and I was up and running.
For the most part, people loved it. Everyone told me how creative it was and how memorable it was. The brand was definitely a conversation piece, but as my business grew, I felt somewhat of a disconnect between my brand and the services I provide.
The root of content
Over the last several years, there’s been lots of chatter about why businesses need to create content. You can inform and engage your target market with content, You also can position yourself as a thought leader with your content.
In addition, content helps with SEO efforts, and it provides you with fodder for your social media channels.
These are all great reasons to produce content, but to me, one critical benefit of content was missing from the list: credibility.
Content helps you not only establish but also maintain your credibility. When you strip everything else away – all of those other reasons – that is the driving force behind any piece of content you put out there, from articles and case studies to podcasts, videos, and Facebook posts.
Of course, it makes sense, but very few people are talking about it.
So about six months ago I decided that it was time to step away from the Wendy the Pooh Communications brand and work toward something new.
The new brand
My new brand is Incredible Content, a name with a double meaning.
First, I strive to always write high-quality, engaging, and informative content for my clients. But also, you’ll see that the “Credible” inside “Incredible” in my logo is highlighted. That’s because the content I write for my clients speaks to the credibility of my clients’ business.
As I already stated, credibility is so critical and I don’t want it to get lost in the reasons why we create content in the first place. So, Incredible Content focuses primarily on three types of content that flex the credibility muscle: website content, case studies, and articles. I get more into each in future blog posts. In the meantime, welcome to the brand, and if you like what you see, please feel free to sign up for my newsletter.