After spending all that time on a piece of content, why would you want to post it once and forget it? You wouldn’t. Instead, you want to squeeze as much juice as possible from it.
Repurposing helps you do that.
Along with extending the life of your content, repurposing brings about other benefits, too.
You want to reach as many people as possible, so repurposing helps you present your ideas in different ways on different channels for a wider audience. This allows you to reach those who might have missed your original piece while keeping your existing audience engaged; it presents familiar information in different and fresh ways.
As you know, it takes time and effort to create content, so repurposing saves you time while you leverage previous work.
Regularly publishing fresh content across various platforms enhances your search engine ranking. Repurposing content allows you to generate high-quality content steadily and without a significant boost in effort, increasing your SEO efforts and showcasing your brand as a consistent thought leader.
Repurposing allows you to take deep dives on certain elements of your original content, offering a more nuanced or expanded understanding for your audience. By breaking down complex topics into different formats, you can deliver content of varying levels of detail and foster a deeper connection with your audience.
You worked hard to create that piece of content; now, make it work hard for you. Repurposing helps you get maximum value from your content by reaching wider audiences and extending its lifespan. It also maximizes your return on investment, and helps you get as much as you possibly can from the content you create.
It's important to understand that repurposing not simply copying and pasting the same content onto different platforms. That’s reposting.
Repurposing involves taking content and editing it into a format that makes sense for whatever channel or audience you are presenting it to.
Some examples include:
• Turning a blog post into a series of social media snippets
• Creating an infographic based on research in a white paper
• Converting a presentation into a podcast episode
• Expanding a short video into a detailed blog post
• Creating a blog post based on a trade pub article you authored
• Using an interaction from social media as fodder for your email newsletter
And, just as you change the format, you also may adapt the content to suit the audience and offer fresh insights or perspective to keep the content engaging.
Have questions? Contact us and let’s chat.