Sharing an Email newsletter is still one of the most effective ways to reach your audience.
According to MarketingSherpa, 91 percent of US adults like to receive promotional emails from the companies they do business with, and a study from Optinmonster found that email marketing is more likely to drive sales than social media marketing.
Unlike social media, emails put your name directly in front of your prospect and customer by landing in their inbox whenever you send them out (just because you post something to Facebook or Twitter doesn’t mean your target audience will see it). But there are several other benefits to consistently sending out an email newsletter. We’ll get into a few of them now.
Your email newsletter provides you with the opportunity to share information that your audience with find helpful, relevant or hopefully, informative. It can be on a variety of topics, too, from need-to-know product or service updates to what’s happening around your office. Whatever it is, you are the one controlling the narrative and conversations.
By sending out your newsletter to your list on a consistent basis, you are establishing and building credibility. Your audience will come to expect to see your newsletter in their inbox, and hopefully they’ll be equally excited to read it.
Emailing your newsletter consistently will help with brand recognition. This is always a good thing because even if your audience isn’t ready to buy, they’ll know who you are and may recommend you when a friend or coworker is looking for the solution you provide.
If you are thinking of adding a product or service, or if you just want the market’s opinion on something, your email newsletter is the perfect vehicle to test the waters. With it, you have a captive audience that knows who you are, which makes a great population of people to tap into.
Throughout your email newsletter, you can include pertinent links to your website, like information on what you provide and how to contact you (see what I did there?).
With email newsletters, you own an audience who wants to hear from you, or at least you have their email addresses. They have opted-in to receive your messages and you can reach out to them whenever you want. When you do, your message will land in their inbox and they will (eventually) see it, even if they weren't at their computer when you sent it.
Email newsletters are powerful marketing tools for engaging, informing and moving your audience further along in the sale cycle. If you are not using one now, there’s no better time to start than the present.
And if you need help, let me know!