In case you haven’t heard, a Presidential election will soon be upon us, along with several federal and local elections. Your eyes and ears likely have been inundated with political advertisements and everywhere you turn it seems there’s another lawn sign or billboard promoting a certain incumbent or challenger. But the day after the election, even if certain results aren’t yet final, all of that noise suddenly ceases, replaced by other advertisements. 

Political content has a brief shelf life but that needn’t be the case with the content you’re creating for your business. Repurposing your content can help ensure it figuratively serves multiple terms. 

And, just as you change the format, you also may adapt the content to suit the audience and offer new insights or perspectives to keep the content fresh and engaging

Extend the life of your content

It's important to understand that repurposing is not simply copying and pasting the same content onto different platforms. That’s reposting. Repurposing content is exactly as it sounds: taking existing content and presenting it in a different way to extend its life. It’s a great way to maximize the content you create. You put all the work into creating the content, after all. Shouldn’t it work as hard for you as possible? 

Enhance your SEO and brand authority

Regularly publishing fresh content across various platforms enhances your search engine ranking, and repurposing content allows you to generate high-quality content steadily and without a significant boost in effort, increasing your SEO and showcasing your brand as a consistent thought leader.

Dive deeper on topics

‍Repurposing allows you to examine certain elements of your original content in depth, offering a more nuanced understanding for those interested in learning more. By breaking down complex topics into different formats, you can deliver content with varying levels of information and foster a deeper connection with your audience.

For most of us, all the political advertising can’t end fast enough. But there’s a ton of people out there waiting to engage with your content. You just need to remind them it’s there.

Let’s talk about repurposed content

Let’s talk about repurposed content and how we can make it a key part of your overall content planning and development program. 

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