Do you think it’s important to keep your website content fresh? After all, your website is your virtual storefront, and even if you don’t actually have a shopping cart on your site and sell directly to your audience, it still acts as a face to your company. It often makes the first impression for your prospects.
So among other things, your site should be clean, easy to navigate and provide a great experience for the user.
It also means that the content on your site is imperative. Your content should be clear, concise, and speak to your audience. If the reader is confused about what you do and the problems you solve, they’ll probably click off your site and look for someone else.
But just because your content is clear and easy to digest doesn’t mean you should set it and forget it. Instead, think about changing it up from time to time. This not only pleases the Google Gods, but it also provides you with a reason to invite readers to come back and visit again.
Before we get into how you update your website content, let’s discuss how you know it’s time to update it.
Signs your website content needs updating
Think about the last time you updated your site. When was that? If it’s over a month, you may want to think about refreshing the content.
What, if anything, about your business has changed since then? Have you rebranded, added products or services, or stopped offering products or services? Are these changes reflected on your site?
Other clues that your site needs a refresh include:
- It isn’t optimized
- It loads slowly
- The images are outdated
- The basic information is out-of-date
- It’s not doing anything for you, like driving leads
If you can relate to any of these, it’s time to think about refreshing your website content.
So, how do you do this?
1. Out with the old, in with the new
Whenever you wrote your website content (or had a content writer do it for you), chances are it was in the past. That means there are some straightforward things you can do to update the old information. For example, when you first published your site, does it indicate your business was 10 years old? If so, today it’s older, and you can update that.
If you have old products or services that you no longer offer, take them off. And, if you are offering new products or services that are not yet listed on your site, now’s the time to show them some love.
2. Share any new news
Has your company gone through a rebrand? Did you write a press release because you secured a new client? Any new hires you should feature?
Share this news.
Not only do your prospects and customers want to know about this, but it’s also great fodder for refreshing your website.
3. Repurpose your content
Let’s say that you do have a new product or service that you offer, or you hired a couple of new people in key roles. Include that information in the appropriate pages on your site.
You can repurpose turn that information a couple of ways by:
- Turning it into a blog post
- Including in your News tab (oh, you don’t have one? Now’s the perfect time to make one)
- Posting about it on social media and drive traffic back to your site
Repurposing content is another easy way to add content to your website to keep it fresh.
4. Check your old links and add new ones
If you’ve linked to any external content either on your web pages or in your blog, check those links to ensure they are still in working order. And, if you can add any new external links, go ahead and do it.
And, as you create new content on your site, be sure to add internal links to other pages on your site that are relevant.
5. Think about your website’s design, too
Your website’s design works in tandem with the copy to give the reader an amazing experience. If the design is out of whack, then that amazing experience is elusive.
You want to make sure the pages are still valid, and the imagery is up-to-date. And it must be responsive and mobile-friendly.
Keeping the content on your website fresh doesn’t have to be a pain. Instead, think of it as an opportunity to keep your website relevant, clean, and up-to-date.
Want to discuss more? Let me know you want to chat, and we’ll set up a time to do so.